Business Partner Benefits

Partner with the LGBT Community

platinum-partner-iconPlatinum Partner - $100 & Up Per Month

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Gold Partner - $50-$99 Per Month

silver-partner-iconSilver Partner - $25-$49 Per Month

bronze-partner-iconBronze Partner - $15-$24 Per Month

 

To become a PrideNET Partner, call Charlie @ 719-471-4429 or send eMail to This email address is being protected from spambots. You need JavaScript enabled to view it.

 


Online Listing in our Business Directory

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Your business partnership with the LGBT community brings many marketing benefits. Your online listing in our Business Directory is the cornerstone benefit of your partnership. We provide your business with online presence via the cosPRIDE website, which receives more than 3 million hits per year. Available online to the general public 24/7, your listing is also used by our staff and volunteers to make recommendations for your business, product and/or services.

Your listing includes: the name of your business, physical address, contact person's name and e-mail address, phone number, business address, a large area for the description of business / product / services, images, and a special area for online visitors to view special discounts you’ve offered specifically to the LGBT community.


Personal Referrals

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In 2011, cosPRIDE spoke with more than 8,400 people.   About 60% of those were phone conversations, and the other 40% were face-to-face with walk-in visitors.  Anyone asking us for a business referral is given all the information provided on your business listing.


Discount on PrideFest Vendor Fees

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  • Bronze Partners - 15% Discount on Space Rental Fees
  • Silver Partners - 25% Discount on Space Rental Fees
  • Gold Partners - 50% Discount on Space Rental Fees
  • Platinum Partners - 75% Discount on Space Rental Fees

A 6-month Business Partnership is required for this discount.


Featured Monthly Donors

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We feature you on “Live Link,” located left on our homepage at Colorado Springs Pride. As website visitors maneuver through the Colorado Springs Pride website, a set of banners and icons randomly rotate with every click, providing additional exposure to thousands of visitors daily. The banners and icons link directly to the business listing for all Platinum, Gold, and Silver Business Partners.


Featured Partners - "This Week In The Springs" Newsletter

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We send our “This Week in the Springs” Newsletter to nearly 4,000 people each week.  Business Donors are listed under their corresponding donor levels.

  • Silver Partners - Company Name, Live Link
  • Gold Partners - Company Name, Live Link, and Logo
  • Platinum Partners - Company Name, Live Link, and Logo - Near Top-of-Page Placement

Image Size for Gold & Platinum Levels is no less than 150px wide and up to 150px tall.


Online Coupon

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UPDATE:  As of 08-18-2012 - Coupons are averaging 10,000 impressions per month—that indicates the number of times your coupon was displayed at the bottom of a cosPRIDE.org web-page.  It Does Not include how many times a site visitor viewed your coupon on the Online Coupon page, the “This Week in the Springs” Newsletter, on your cosPride.org Business Listing, or when you are featured on our Facebook and Twitter feeds.

UPDATE:  Effective 04-23-12 - All Coupons will also rotate at the bottom of every page on the cosPRIDE website.

All Coupons must be created using one of three approved backgrounds: GIF     JPG     PNG Click the format you wish to use.  Right click on the image that opens.  Save to your desktop.  Add your information (text & images, etc.) within the dotted line.  Change Image, Save, and upload completed image.

700px × 200px Image - Image clickable to your business listing.  Submit Coupon Image

A La Carte - Cost is per month, with a 3-month minimum. 12-month contract is $1,200. Set-up fee of $25 applies. Pre-payment required in one lump sum reflecting contract duration. If you choose to pay monthly, add $10 per month.


Social Media Marketing - Facebook

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At least once every business day of the year we post a selected / featured Business Partner on our Pride Business Network page. With three unique Facebook pages online, we focus Business Partners on this page due to its specific demographics. Although these numbers change on a regular basis, historically, the largest group reviewing these posts is between 35 and 44 years of age: 66% female 33% male. The second group is between 25 and 34 years of age, and the third between 45 and 54.

Sometimes we also use the main Colorado Springs Pride and PrideFest Facebook pages as additional marketing opportunities for our Business Partners, when subject matter and event dates are appropriate for such marketing.  Each Facebook page has a slightly different demographic.


Social Media Marketing - Twitter

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At least once every business day of the year we post a selected / featured Business Partner on Twitter. Our Twitter follower list grows on a daily basis. People craving news and information about the LGBT and supportive community receive tweets continually throughout the day. Not only are our Platinum, Gold, and Silver Business Partners featured, but our feed includes everything posted on all three Facebook pages and more. This is quickly becoming a major communication tool. As with our Facebook posts, Twitter links are driven directly back to your online business listing.


Top of Page Banner

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A highly coveted spot, our large Top of Page Banners feature Platinum and Gold Partners at the top of our popular website. As visitors maneuver through the cosPRIDE website, the top of page banners randomly rotate with every click, providing additional exposure to thousands of visitors daily. The banners links directly to your business listing or other specified URL.

UPDATE:  As of 08-18-2012 - Top of Page Banners are averaging 7,000 impressions per month, indicating the number of times your banner was displayed at the top of a cosPRIDE.org webpage.  

700px × 100px Image - Image clickable to your business listing.  Submit Banner Image

A La Carte - Cost is per month, with a 3-month minimum. 12-month contract is $1,200. Set-up fee of $25 applies. Pre-payment required in one lump sum reflecting contract duration. If you choose to pay monthly, add $10 per month.

 


Online Coupon

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Online coupons are all the rage. An additional benefit with online coupons: We often use your coupon image in various e-mail notifications, such as our weekly “This Week in the Springs” Newsletter, and other marketing platforms.  This benefit is only available to Gold & Platinum Partners.

All Coupons must be created using one of three approved backgrounds: GIF     JPG     PNG Click the format you wish to use.  Right click on the image that opens.  Save to your desktop.  Add your information (text & images, etc.) within the dotted line.  Change Image, Save, and upload completed image.

700px × 200px Image - Image clickable to your business listing.  Submit Coupon Image

A La Carte - Cost is per month, with a 3-month minimum. 12-month contract is $1,200. Set-up fee of $25 applies. Pre-payment required in one lump sum reflecting contract duration. If you choose to pay monthly, add $10 per month.